Transform Your Podcast Into a Profitable Business
Empower your podcasting venture with business 101 fundamentals and transform your creative vision into a profitable business model. At Masterly Studios, our Business 101 for Podcasters Workshop is built for aspiring podcasters, entrepreneurs, and business leaders who want to do more than just produce podcast episodes—they want to build a brand, generate revenue, and grow an engaged community.
Hosted in our state-of-the-art facility in the Atlanta Buckhead area, this workshop is designed to provide actionable business breakdowns, insightful conversations, and proven strategies that equip you to operate your podcast like a company. With expert-led guidance, we’ll cover everything from leadership development and finance basics to marketing strategies and the human resources aspects of running a podcasting team.
Why Attend This Business Workshop for Podcasters?
Podcasting has grown into one of the most powerful tools for entrepreneurship, brand development, and leadership storytelling. The best business podcasts are not only entertaining—they deliver actionable advice, feature high profile guests, and offer a mix of insights on the economy, money, trends, and management. Think of shows like Planet Money or the popular work of leaders like Dave Stachowiak, who bring must listen content to audiences week after week.
Our business workshop teaches you how to structure your show with the same rigor and discipline as these top podcasts for business. You’ll discover how to schedule your weekly podcast calendar, plan compelling podcast episodes, and integrate storytelling techniques that resonate with your audience for decades to come.
Key Topics Covered
Business Plan for a Podcast
Build a roadmap with financial projections, growth strategies, and monetization models.
Identifying Your Target Market
Decide who you want to reach and how to align your podcast content with listener needs.
Marketing Strategies & Branding
Learn how companies use podcasts as part of their content strategy to enhance visibility.
Revenue Streams & Budgeting
Understand the numbers behind your business, manage expenses, and diversify income.
Leadership & Human Resources
Tips for managing co-hosts, guests, or production teams.
Insightful Conversations with High Profile Guests
Techniques to land and interview guests who can elevate your podcast.
Key Metrics for Success
Learn how to watch analytics and financials to determine performance.
Who Should Join?
Our Business 101 for Podcasters Workshop is ideal for:
The Benefits of Podcasting for Business
Podcasting is no longer just an art—it’s a business tool. The benefits of podcasting for business include:
Brand Growth
Podcasts allow companies and founders to tell their story authentically.
Networking
Attract high profile guests and connect with other leaders in your industry.
Revenue Opportunities
Monetize through ads, sponsorships, and premium content.
Leadership Development
Enhance your communication, presentation, and storytelling skills.
Community Building
Build an engaged listener base who trust your insights and actionable advice.
Longevity
Just one hour episode a week can build lasting credibility over the course of a decade.
Why Masterly Studios in Atlanta?
At Masterly Studios, we specialize in blending business coaching workshops with podcast production expertise. Unlike traditional business workshops or general podcast classes, our program is uniquely tailored to teach you how to align business strategy with podcasting for business.
Professional Studio
Located in the Atlanta Buckhead area, we provide access to high-quality production equipment and modern facilities.
Experienced Coaches
Our team has decades of experience in business coaching, entrepreneurship, and content creation.
Community
Network with other podcasters, founders, and executives in the Atlanta business community.
Comprehensive Focus
From finance to leadership mindset, from storytelling to management insights, we cover every angle.
When you attend, you’re not just joining a workshop—you’re joining a business community focused on growth, innovation, and sustainability.
Workshop Details
Location
Masterly Studios – Atlanta Buckhead Area
Format
In-person classes and coaching sessions with hands-on exercises.
Length
A series of weekly podcast-focused workshops designed for steady progress.
Audience
Entrepreneurs, podcasters, executives, and business owners.
Topics
Covering entrepreneurship, leadership, finance, management, mindset, and growth strategies.
Extras
Access to bonus content, insider tips, and networking opportunities with high profile guests.
Frequently Asked Questions
1. What is covered in the Business 101 for Podcasters workshop?
Our Business 101 workshop focuses on the essentials of treating your podcast as a real business. You’ll learn how to build a strategy for small business and startups, schedule a weekly podcast calendar, and create podcast episodes that deliver both insightful conversations and actionable advice. We cover topics such as leadership development, finance, human resources, and revenue generation, giving you the tools to make the right decisions for growth. Each session is a mix of coaching, storytelling, and community building designed to help you start strong and expand over time.
2. How will this workshop help me grow my podcast into a business?
This program is designed for founders, entrepreneurs, and companies who want to move beyond a hobby and create must listen podcasts that attract high profile guests and loyal audiences. By focusing on leadership mindset, actionable strategy, and storytelling, we help you accelerate growth, enhance your brand, and expand your reach. Whether you’re a startup or an established brand, our workshop provides ideas, insights, and coaching services to help you decide on the right strategy, manage your financials, and keep building your business on solid ground. Over the next decade, you’ll have the knowledge to continually adjust, scale, and achieve success.
3. Why is Masterly Studios the right choice for podcast business training?
Masterly Studios offers more than just a classroom—we provide a community of leaders, founders, and startups interested in sharing knowledge, insights, and conversations. With expert coaches who have worked across industries and companies, our training focuses on both the business side and the creative side of podcasting. From leadership coaching to finance basics and guest acquisition, our team helps you accelerate your podcast growth with proven strategies. We also offer free resources, actionable tips, and services that go beyond the workshop, ensuring you have ongoing support to expand your audience, build revenue, and create must listen content.
Start Your Podcasting Journey Today!
If you’re interested in turning your podcast into a profitable business, don’t wait another week. This must listen business workshop is your opportunity to achieve growth, enhance your leadership skills, and build a sustainable podcasting brand.
Masterly Studios is here to help you decide, build, and accelerate your podcasting journey with the right mindset, knowledge, and strategies.